Jorge Priori from Peru
Jorge Priori began to work in the textile industry at the beginning of the 1990s, prompted by his uncle. He foresaw Priori's natural inclinations as well as his flair for innovation. His father had a thread factory and Priori began to work with him. By 2001, they had diversified into the creation of alpaca wool garments, accessories and blankets.
Priori seeks to preserve a tradition that began during the Inca empire. The Incas gave the alpaca an important place in society and religion; alpaca fiber was so highly treasured it was reserved for royalty.
"Our clothes and blankets are created with the 'combed' technique which uses threads of different length and width, to recreate the type of weave the Incas favored," explains Priori.
Priori's alpaca wool products showcase the material's unique attributes. It is produced in less quantity per year than cashmere, it is considered a luxury fiber because it is as soft as cashmere and has the luster of silk. It is as durable as wool, and the fleece is extraordinarily light and warm -- up to five times warmer than sheep's wool.
Alpaca fiber is naturally water resistant and wrinkles less than wool, which makes it ideal for travel. Compared to wool, alpaca fibers are stronger, resilient and of good elasticity.