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Goal: 30,000 Progress: 166
Sponsored by: The Alzheimer's Site

When consumers see a purple Alzheimer's awareness ribbon on a product, the message seems clear: buying this product will help a good cause. However, that isn't always the case. Some companies use the awareness ribbon as a ploy to get consumers to buy their products without actually making any donations, claiming to help the cause simply by "raising awareness" [1]. Those who do donate to charities often give a pre-set amount that is not effected by sales [2], and many companies fail to state how much of the proceeds they donate and to which charities [3].

Because the Alzheimer's awareness ribbon is not trademarked, that status allows anyone and everyone to use the symbol for whatever purpose they want, whether it be pure profit, pure charity, or somewhere in between [4].

One in ten people over the age of 65 (or roughly 5.5 million Americans) has Alzheimer's or dementia. Alzheimer's deaths have increased by 89 percent since 2000, and we are still no closer to curing the disease than we were then [5].

Products with Alzheimer's awareness ribbons should do more than just raise awareness. People are already aware of the existence of Alzheimer's. What this cause needs is not more awareness but more donations! If Alzheimer's is ever going to be stopped, we need to fund research to cure it!

If companies that make and sell merchandise featuring purple Alzheimer's awareness ribbons were required to donate a certain portion of their proceeds to Alzheimer’s research, we could do a better job of treating or even curing this disease and stop tricking unsuspecting shoppers into purchasing items they believe will help a good cause.

Tell the Director of the Federal Trade Commission's Bureau of Consumer Protection that companies who use awareness ribbons on their merchandise should be required to donate to the cause they're representing on their products!

Sign Here

To the Director of the Federal Trade Commission’s Bureau of Consumer Protection,

Every day, people go shopping and see products with Alzheimer's awareness ribbons plastered all over them. While the consumer often believes that purchasing these purple products will help fund research for a cure, that is far too often not the case!

Alzheimer's already has plenty of awareness. What it really needs is funding! And people count on the Alzheimer's awareness ribbon to help create that funding.

We deserve to know where our money is going! It is time to force companies who portray Alzheimer's awareness ribbons on their products to donate a portion of their proceeds to research.

I demand legislation to protect the American people from being tricked into purchases they believe will help a good cause but actually only benefit sly and greedy companies.


Petition Signatures

Dec 15, 2017 christine burgess
Dec 9, 2017 Kelly Smith
Dec 2, 2017 robin karlsson
Nov 19, 2017 (Name not displayed)
Nov 14, 2017 Lynn Laupheimer
Nov 14, 2017 Joann Hess
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 Pat Annoni
Nov 14, 2017 Gisela Zech
Nov 14, 2017 Laurie Aman
Nov 14, 2017 Mike Lanka
Nov 14, 2017 A. E. McCrystal Thank you for doing the right thing. Maybe you didn't understand the need; now you do! We appreciate your swift action on this huge problem.
Nov 14, 2017 Sandy Amador
Nov 14, 2017 Tina Tine'
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 Michelle Parsons
Nov 14, 2017 Jason Wood
Nov 14, 2017 Susan Fisher
Nov 14, 2017 kim wilbur
Nov 14, 2017 Stephanie Vorse
Nov 14, 2017 Brenda Garver
Nov 14, 2017 Linda Luke
Nov 14, 2017 Joyce Haskins
Nov 14, 2017 Christopher Walker
Nov 14, 2017 C Born
Nov 14, 2017 Jennifer Prescott
Nov 14, 2017 Robin Patten
Nov 14, 2017 Bob Shanahan
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 John Davis
Nov 14, 2017 Samantha Honowitz
Nov 14, 2017 Stephen Wilde
Nov 14, 2017 Johanna Bettinger
Nov 14, 2017 Nicholas Flanagan
Nov 14, 2017 Jan Phillips
Nov 14, 2017 R. Denis Cole
Nov 14, 2017 Marsha Heinrich
Nov 14, 2017 mary peplinski
Nov 14, 2017 Alex Vollmer
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 Linda Tabb
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 Sarah Rose
Nov 14, 2017 Susan Wilson
Nov 14, 2017 Gabriele Ansay
Nov 14, 2017 Laura Rea This capitalistic country in which we live is ridiculous!!!!
Nov 14, 2017 (Name not displayed)
Nov 14, 2017 Susan O'Connor
Nov 14, 2017 Sandra Carroll

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